Lola’s Donuts is an Austin-based shop serving original brioche donuts with a brand rooted in heritage, warmth and indulgence. Named for the founder’s Mexican grandmother, Lola, the identity reimagines the Mexican rising sun as a bold, playful mark—part cultural tribute, part irresistible donut.

A vibrant palette of pink, yellow and teal brings energy and personality to the brand, balancing its cultural inspiration with a fresh, modern feel. Clean, contemporary typography anchors the identity, while playful details add character and complement the bold geometry of the sun.