Digital Campaigns
Authenticity creates connection. The strongest campaigns invite audiences to participate, share their perspective and become part of the story. These integrated campaigns bring strategy, content and creative together across microsites, email and social—building anticipation, encouraging discovery and turning engagement into action.
campaign strategy | creative concept and art direction | interactive storytelling | cross-channel creative | video
Teavana: Annual Tea Launch
Brand Strategy | Campaign Strategy | Content Strategy & Copywriting | Video | Social Content Development | Design
At Teavana and Starbucks, integrated campaigns turned product launches into stories customers could explore and help unfold. Email, social, microsites and video worked together to spark curiosity, share knowledge and build excitement around the world of tea.
Build Curiosity
__________________________________________Customer receives an invitation to discover something new with incentive reward. Customers are entered to win, inspired to share on social channels for collective rewards and early access to build excitement for launch. This startegy served to retain existing customers and acquire new customers prior to the launch of the collection and retail holiday season.
Invite Participation
__________________________________________Customers entered microsite where they could journey across the globe with the teaologists. Based on a threshold share value, customers could unlock either descriptions, images or videos from the teaologists. Microsite featured a social listening module. This inspired customers to not only visit the site the first time but return to the site multipe occasions.
Reveal Content
__________________________________________Customers can experience the first-of-its-kind invitation into the cupping room to learn how the inspiration behind the collection. Supporting and unique content was available on social channels.
A collection of social stories designed for Motif, a consumer photo book brand that brings the joy of preserving everyday moments.
Motif
Social Strategy | Creative Design | Animation
