I’m a self-professed email nerd. An overflowing inbox? Research. Retail holiday email season? Basically my Super Bowl.

The work starts with understanding the customer and finding the right story to tell. Content calendars, campaign concepts, copy and design come together with purpose—whether introducing a brand, launching a product or giving someone a reason to come back. From setting creative direction to crafting the details, every message has a role in the larger customer experience.