Teavana
Teavana is a retail beverage company that specializes in fine, loose leaf tea and luxury teaware. Teavana was acquired by Starbucks in 2012. Below is an assortment of projects from my tenure as Email, Social and Digital Marketing Manager. In this role, I Managed, designed and developed short and long term strategies for Teavana’s email marketing, social channels and multimedia projects.
Email Marketing
Digital Marketing
CAMPAIGN: TEAVANA OPRAH CHAI
A very special partnership called for a very special introduction.
CAMPAIGN: MAD ABOUT MATCHA
A six-part video series breathes new life into an obscure tea and converts tea beginners to enthusiasts.
CAMPAIGN: START FRESH
A new year means new years resolutions -- and new customers from the holiday season. This six-part email series focused on elevating the brand, educating the customer and cross-promoting teas and teawares.